Okay, book bloggers,
I couldn’t sit on this topic for any longer. And for my next discussion post, I want to talk about the most recent social media spat.
Back in January, Twitter blew up with many bloggers discussing/arguing about ARCs. Susan Dennard, the author of Bloodwitch, stirred up the issue. You can see her Tweet below:
Now, as a marketing and publicity intern at a small publishing house, I do agree with her to a point. Yes, ARCs are expensive to print, ship, and depend on. It’s one of the publisher’s first line of marketing tools that target the right audience. When I see the print quote for ARCs, I want to make sure that all copies will reach the right readers and contact them to see if they’ll post their review.
As a blogger, I don’t agree with Susan completely. I’ve seen Instagram market books quicker and better than just a traditional review. Some of the biggest bookstagrammers like Bridget from Darkfaerietales_ and Kristen from My Friends Are Fiction have large followings. I’ve seen other bloggers admit they don’t always have time to read every single book they receive from publishers. However, a photo and publicity on Instagram are golden though.
So to get back to Susan’s comment, should we bloggers give up an ARC that we won’t read? Should the book community even bother to argue over this situation? Depending on your blogging influence, I don’t think we need to. We can provide a different type of marketing on another social media platform like Instagram. Read More »